Cat Power directs vodka ad

Photo Rollo Grady

Vodka brand 42 Below launched its One Dream Rush promo last year, which was actually a festival for very, very short films held in Beijing, China in April this year. 42 directors, including Larry Clark and protégé Harmony Korine, surrealist auteur David Lynch and comic book writer Grant Morrison were enlisted to make 42-second clips about bizzaro dream sequences (that may or may not tie in with the vodka).

Chan Marshall, more popularly known as Cat Power, makes her directorial debut as well. The short films will soon be available to view. For now, you can watch the trailer:

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